September 2005

Burma Shave Slogans

In 1946, Bruce's parents were amongst the first Albertans to drive the newly completed Trans-Canada Highway (Highway 1). Ruth kept a diary of the trip and in the back of this diary wrote down numerous Burma Shave slogans that featured along the road sides.  Here is a brief history of Burma Shave signs found along Canadian and American roadsides........

- Way back in 1925 young Allan Odell pitched this great sales idea to his father, Clinton. Use small, wooden roadside signs to pitch their product, Burma-Shave, a brushless shaving cream. Dad wasn't wild about the idea but eventually gave Allan $200 to give it a try.

- It didn't take long for sales to soar. Soon Allan and his brother Leonard were putting up signs all over the dang place. At first the signs were pure sales pitch but as the years passed they found their sense of humour extending to safety tips and pure fun. And some good old-fashioned down home wisdom.

- At their height of popularity there were 7,000 Burma-Shave signs stretching across America. The familiar white on red signs, grouped by four, fives and sixes, were as much a part of a family trip as irritating your kid brother in the back seat of the car. You'd read first one, then another, anticipating the punch line on number five and the familiar Burma-Shave on the sixth.

- The signs cheered us during the Depression and the dark days of World War II. But things began to change in the late Fifties. Cars got faster and superhighways got built to accommodate them. The fun little signs were being replaced by huge, unsightly billboards.

- 1963 was the last year for new Burma Shave signs. No more red and white nuggets of roadside wisdom to ease the journey.

Below are some of the slogans she wrote down along the way:

  • The click he wed

  • Let out a hoop

  • Felt his chin

  • And flew the coop

  • Burma Shave

  • Is he
    Lonesome
    Or just blind--
    This guy who drives
    So close behind?
    Burma Shave

  • Big mistake

  • Many make

  • Rely on horn

  • Instead of brake

  • Burma Shave

  • The place to pass
    On curves
    You know
    Is only at
    A beauty show
    Burma Shave

  • His line was smooth

  • But not his chin

  • He took her out

  • She took him in….

  • To buy some Burma Shave

  • We can't
    Provide you
    With a date
    But we do supply
    The best darn bait
    Burma Shave

  • It spreads as smooth

  • It feels so slick

  • Soft as velvet

  • Acts so quick

  • Burma Shave

  • Soap may do
    For lads with fuzz
    But sir, you ain't
    The kid you wuz
    Burma Shave

  • Why does a chick

  • Cross the street

  • Both hands on the wheel eyes on the road

  • That’s the skillful Driver’s code

  • Burma Shave

  • She eyed
    His beard
    And said no dice
    The wedding's off--
    I'll COOK the rice
    Burma Shave

  • You can beat a mile a minute

  • But there ain’t no future in it

  • Burma Shave

  • A beard
    That's rough
    And overgrown
    Is better than
    A chaperone
    Burma Shave

  • Pa likes the cream

  • Ma likes the jar

  • Both like the price

  • So there you are

  • Burma Shave

  • A chin
    Where barbed wire
    Bristles stand
    Is bound to be
    A no ma'ams land
    Burma Shave

  • To most brush shavers

  • It’s quite clear

  • The yanks aren’t coming

  • The yanks are here

  • Use brushless Burma Shave

  • The wolf
    Is shaved
    So neat and trim
    Red Riding Hood
    Is chasing him
    Burma Shave

  • Stores are full of shaving aids

  • But all you need is this and blades

  • Burma Shave

  • Spring
    Has sprung
    The grass has riz
    Where last year's
    Careless drivers is
    Burma Shave

  • Drove to long

  • Driver snoozing

  • What happened next

  • Is not amusing

  • Burma Shave

  • Proper
    Distance
    To him was bunk
    They pulled him out
    Of some guy's trunk
    Burma Shave

  • Pa acted so tickled

  • Ma thought he was pickled

  • He just tried…. Burma Shave

  • Substitutes
    Can do
    More harm
    Than city fellers
    On a farm
    Burma Shave

  • Of all the drunks

  • Who drove on Sunday

  • Some are still alive on Monday

  • Burma Shave

  • The hobo
    Lets his
    Whiskers sprout
    It's trains--not girls
    That he takes out
    Burma Shave

  • Substitutes like unseen garter

  • Often make one sad but smarter

  • Burma Shave

  • Drinking drivers--
    Nothing worse
    They put
    The quart
    Before the hearse
    Burma Shave

  • His cheek
    Was rough
    His chick vamoosed
    And now she won't
    Come home to roost
    Burma Shave

  • At a quiz
    Pa ain't
    No whiz
    But he knows how
    To keep Ma his
    Burma Shave

  • The whale
    Put Jonah
    Down the hatch
    But coughed him up
    Because he scratched
    Burma Shave

  • The poorest guy
    In the
    Human race
    Can have a
    Million dollar face
    Burma Shave

  • The bearded lady
    Tried a jar
    Now she's a famous
    Movie star
    Burma Shave

  • When passing
    Through school zones
    Please drive slow
    Let's let our
    Little shavers Grow

    Burma Shave

  • Burma-Shave
    Was such a boom
    They passed
    The bride
    And kissed the groom

  • Burma Shave

  • Around the corner
    Lickety-split
    Beautiful car
    Wasn't it?
    Burma Shave

  • Violets are blue
    Roses are pink
    On graves
    Of those
    Who drive and drink
    Burma Shave

  • Angels who guard you
    When you drive
    Usually retire
    At sixty-five
    Burma Shave

  • A guy
    Who drives
    A car wide open
    Is not thinkin'
    He's just hopin'
    Burma Shave

  • He played the sax,
    Had no B.O.
    But his whiskers scratched
    So she let him go
    Burma Shave

  • Altho insured
    Remember, kiddo
    They don't pay you
    They pay

  • Your widow
    Burma Shave

  • Henry the 8th
    Sure had trouble
    Short term wives
    Long term stubble
    Burma Shave

  • Substitutes
    Can let you down
    Quicker
    Than a
    Strapless gown
    Burma Shave

  • Thirty days
    Hath September
    April, June,
    and the Speed Offender
    Burma Shave

  • Jar so big
    Cost so small
    Coolest
    Smoothest
    Shave of all
    Burma Shave

  • They missed the turn
    The car went whizzin'
    The fault was hern
    The FUNERAL hisn
    Burma Shave

  • Within this vale
    Of toil
    And sin
    Your head grows bald
    But not your chin
    Burma Shave

  • He had the ring
    He had the flat
    She felt his chin
    And that was that
    Burma Shave

  • Said farmer Brown
    Who's bald
    On top
    Wish I could
    Rotate the crop
    Burma Shave

  • The salesman
    Taught the
    Farmer's daughter
    To plant
    Her tu-lips
    Where she otter
    Burma Shave

  • Passing cars
    When you can't see
    May get you
    A glimpse
    Of eternity
    Burma Shave

  • Car in ditch
    Man in tree
    Moon was full
    So was he!
    Burma Shave

  • Henry VIII
    Sure Had Trouble
    Short Term Wives
    Long Term Stubble
    Burma Shave

  • Farewell O verse
    Along the road
    How sad to see
    You're out of mode
    Burma Shave

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